At the end of my last post (a year ago, already!) I said the following: “[…] onto what I’ll be writing next […] I want to address some of the approaches churches employ in regards to Young Adult Ministry.”
My interest in the subject has waned, but I want to make good on what I said a year ago and briefly go over some approaches to retaining/attracting Young Adults that I’ve seen many churches employ.
First, there is the ‘Coffee Shop” model. In an attempt to keep young adults active – or at least present – in the church, many leaders have sought to make the church more attractive. In a specific sense, this tends to look like a literal coffee bar that churches set up in their foyer or other common area(s). In a more general sense, I use the “coffee shop” model to refer to attempts to adopt stereotypes to make young adults feel more “at home” in the church.
Sometimes this means a coffee bar. Sometimes it means changing the music. Sometimes it means a fresh coat of paint to make the sanctuary look more ‘modern’ and ‘hip.’ Other times it means getting a “fun, relatable” pastor that young people feel connected to because they reference things like the Avengers or Pokemon in their sermons. Whatever it is, it’s an attempt to draw young adults closer to the church by appealing to their subculture.
The benefits of this approach are simple, and sometimes shine through. At the very least, they make young adults feel interested enough to check it out. It shows that the church wants young adults to be there, and the gesture of adapting the church to their specific culture can come across as genuine and resonates with young people.
The problems with this approach are manifold. For one, it puts the church in a position of competition with the culture. Once you set up a coffee bar, it had better be a good one! Because if a coffee-bar atmosphere is what you want to draw young people in, you’re now competing with the Starbucks down the street and every other local coffee house that offers “Great coffee” and atmosphere. And, I can guarantee you, the local coffee shop will win every single time in the end.
If you want to employ a “fun, young” pastor to draw young people in, I hope you have a backup plan for when they get older. Once they get married, or have kids, they’re going to have fewer and fewer references to Rick and Morty and start using Daniel Tiger and Bluey in their sermons. Young adults aren’t going to find that very endearing, unless they’re also parents. So, it’s time to find a new pastor. Furthermore, there are a plethora of fun, relatable, and engaging speakers and pastors online. Whoever you employ as your pastor will easily be outdone by some Megachurch YouTube channel. Be careful about using this as a method of drawing young people.
In general, whenever you want to change the church to fit with what appeals to young adults, you’ve now entered into a highly competitive market. Young adults are surrounded by companies vying for a slice of their attention and devotion, using all of the methods and techniques churches have begun trying to use to get and keep young adults in the pews. So, unless you want to devote millions into a marketing budget, don’t be surprised when your young people aren’t as apt to notice you as you’d like.
Second, churches tend to approach the issue of young adults by using those magical things called “surveys.” And I have a special loathing for those when it comes to evangelism and discipleship, for two reasons:
One, surveys are setup to reach general conclusions. That’s what they’re made for, and they’re terrific for doing so! If you want to know what a population generally thinks, use a survey. Here’s the problem with that: if you want to develop a young adult ministry using a survey as a guide, you’re only going to appeal to the lowest common denominator while leaving many by the wayside. You’re going to neglect those who have different views than the majority; different needs than the mob; different perspectives than the masses. On the whole, this is a terrible way to approach ministry; “What do most people want, to the neglect of the minority?”
For two, surveys only show what people “want,” not necessarily what people “need.” When it comes to young adults, this is even more true. Young adults are still forming themselves; still trying to figure out who they are. They, on the whole, don’t really know what they need spiritually. They know pretty well what they want, though. And that’s what a survey will tell you.
And that’s why many approaches to young adults simply fail in the end. Churches hear what young adults want, try to give it to them, and then are surprised when it doesn’t work like they thought. That’s because churches who try to draw young adults are – on the whole – quite ignorant of young adult spirituality and development, and miss out on what young adults are needing because they’re too focused on providing what young adults claim they want.
Those are the two major reasons why I hate the use of surveys in developing ministry – especially young adult ministry.
As an anecdote, I read many young adult ministry books while I was the director of Common Ground Ministry. Almost every single one used surveys to outline how they approached ministry, and every ministry they developed looked the same, sounded the same, and each one had very little interest for me. Why? Because my interests and personality are in the minority, and so no survey is ever going to reflect what appeals to me. Thus, no ministry built on surveys is ever going to drive me to be involved. Be careful of the “survey-driven ministry.”
You know what would be a good approach to young adult ministry? This:
Don’t change for the sake of young adults. Focus on Jesus Christ and Him crucified. Sing the songs you sing, praise as you praise. Invite young adults to participate, and treat them as you would anyone else – as individuals made in the image of God; not a monolithic stereotype hipster coffee-nut.
Anyway, those are just some of my thoughts on the subject. If you’re interested, I did a few videos following the recent General Assembly for the Church of the Nazarene.
God bless, my friends.